Cards are not just for credit anymore. Financial institutions increasingly realize the benefits of marketing a range of card based instruments. As more businesses offer loyalty, stored value and gift card programs they turn to financial institutions to run the back end. They in turn, outsource card production and program marketing. The growth of campus card program prompts many of them to rely on financial institutions for funds management, audit and regulatory compliance.
In the traditional credit/debit space, affinity cards can now be marketed to very narrow groups. Financial institution sponsorship of an organization can be a tie for either debit or credit deployments to members. This has been widespread amongst higher education institutions but is spreading to non-profit organizations, hobby groups and others.
Overall, the expansion of card technologies offers a variety of new revenue sources for financial institutions. Card technologies will be part of your customer's experience. InfinaCard offers assistance with program conception, card design, card production, and card marketing materials. Items like card sleeves, mailers and lanyards all help reinforce your message. Call InfinaCard and find out how we can help improve your offerings.
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